Years after I was studying at Tel Aviv University I connected with the VP of American Friends West Coast division and he hired me to do all the brand and marketing for the launch of IDEAS Los Angeles a conference of industry leaders in Los Angeles. As a results of the success of the first year, the University received sizeable donations and have made this a yearly event. I also sit on the planning committee and advisory board.
- Brand strategy and consulting
- Naming the conference
- Brand and marketing design
- Art direction of website and marketing materials
- Social media strategy
- Marketing strategy and execution